To rank well, write content using Simplified Chinese, use a. Succeeding on this search engine requires working with a native speaker. Given the size of the Chinese audience, anyone who wants to succeed in the region needs to be intimately familiar with Baidu. The #1 search engine in China, Baidu, is the third most popular search engine worldwide, receiving roughly 60% of domestic search traffic. This is an enormous marketplace for companies who want to grow overseas and engage with new prospective customers. The Bing algorithm powers Yahoo itself, so optimizing for Bing will also allow you to optimize for Yahoo. Yahoo is the third largest search engine in the US, commanding about 12% of search, resulting in millions of opportunities to engage customers.
To better understand the difference between the two search engines, check out this post on everything you need to know Google vs. When it comes to Google vs Bing for social media, social rankings have a definite role in Bing rankings where the role of social sites remains less obvious.īing also does a better job of indexing flash media than Google, opening up the opportunity for site owners to use flash on their sites. Many optimization strategies for Bing are similar to those for Google, including claiming local businesses, tagging and categorizing sites, as well as including relevant content and natural keywords. On a global scale it has also earned a position as the second-largest of the international search engines. Bingīing is the second-most popular search engine in the US. Google has reduced or eliminated the signal weight on meta keywords and meta descriptions, but other sites around the world still use them, so keep that in mind for pages that serves multiple markets and need to appeal to the variety of search engines operating. Optimizing video content for the platform involves including keywords in the video description, tagging well, and working on building a successful channel as a whole. The video service is actually the second-largest search engine in the world. It is also impossible to mention Google without talking about YouTube. This ensures that Google correctly interprets the language and the intended country for the content, such as a local site for Argentina versus one for Mexico. In addition to focusing on relevance and quality, brands should also use hreflang tags for international content. Google is one of the most obvious international search engines, but when it comes to producing content for other countries, there are still some important steps to take into account. List of search engines that are important to you
SPECIALIZED SEARCH ENGINE LIST HOW TO
International brands that want to succeed on a global scale need to understand the variety of international search engines found globally and how to optimize for the popular ones in their desired areas. Other countries also boast local search engines that outrank Google, including Russia, a country with 84 million internet users, and South Korea with more than 45 million users. For example, in China, a country with about 688 million internet users, Google is nonexistent as it withdrew from China. In other countries, local search engines can outnumber Google. In the US, Google holds a powerful 67% of the mobile and desktop combined search market, but that still leaves nearly a third of the searches performed occurring on other search engines. This does not mean, however, that other search engines do not deserve consideration. Within the United States, this major search engine distinctly dominates the market with updates made to the algorithm or layout of the site drawing conversation and news articles for weeks. When it comes to digital marketing, for many, search seems nearly synonymous with Google. For marketers and SEOs interested in succeeding on a global scale, knowing the list of international search engines should be a priority.